Friday, 20 September 2013

Stella McCartney for Adidas



Following the success for the 2012 Olympics Stella McCartney seemed the obvious choice for collaboration with Adidas, and as suspected her SS14 collection did not disappoint! Complimentary pastels mixed with marbled patterns and the hint of neon, McCartney’s sport wear is bang on trend, as per usual she makes women look and feel good in her clothes, and work out gear has never looked so desirable. In keeping with this summers sport luxe trend McCartney’s taking it to another more practical level for SS14 so every women can work out in style.
This year the pair made slash showcasing the designs at London Fashion Week using synchronised swimmers, aerial yoga (yes aerial yoga – I want a go) models working out on bikes, tread mills, and generally putting us to shame, looking fabulous and showcasing the future forward designs. Exhibiting the clothes in such a practical and rememberable way has caused a real buzz in the industry and wont be forgotten in a hurry, I look forward to next spring summer and throwing away my tracky’s and donning a pair of Stella Leggings.  

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